The Top Travel Awards was established to help exceptional establishments acquire more market share by standing out from their peers. One of the maims of this event is to level the playing field between small and bigger players by providing affordable tools to help all establishments promote themselves, and uplift their image.
The awards program is an unbiased and independent event that was established to identify, reward and publicly acknowledge both the establishments and the individuals behind them, that stand out from their peers, to help increase market share and improve service.
This event has a small fee, with a large payoff, for those who are willing to look to the future and want to affect change.
The accommodation industry has always been competitive, and never more so than now. The trick is to stay ahead of the curve. Establishments that want to be front runners, and who do not rest on their laurels will benefit. We can provide them with content to engage, and a chance to stand out.
• Submitting an entry or nomination is free.
• Properties that do not qualify still receive a free listing.
• Properties who qualify as Nominees, and even more so Gold and Platinum awards will have marketing content and bragging rights for a long time.
• The low participation fee levels the playing field for small and newly established properties.
• Free listings for properties who prefer not to participate.
• Links on the listing page go directly to the property.
• In the internet age, everybody seems to be good when you browse through listings, and this event gives establishments the means to stand out among others that are just as good on paper.
Establishments are encouraged to enter themselves but can be nominated as well. Submitting an entry or being nominated is free.
Nominated establishments will be asked to submit material supporting their nomination, and qualifying establishments will then be asked to participate to become full-fledged nominee by paying an administration fee (R3500 per property).
Establishments that win a Gold or Platinum award will receive additional artwork and an electronic certificate at no additional cost.
For a very detailed list of FAQs please go to the FAQs here.
These awards could be an integral part of your marketing strategy for bed and breakfast, guest houses and other types of accommodation to bring in additional guests, and to boost personnel morale.
Because all properties are online, it makes it difficult to stand out in the marketplace.
The increasing number of choices also confuses the customer.
But here is the interesting part…
Since most websites feature their top reviewed properties first, all the choices seem equally good. This makes online reviews useful but not a decision-maker on the customer end.
So, how can a property stand out from the crowd?
By getting unique unbiased accreditation and awards from a third party.
An unbiased Third-party accreditation is a verification that a facility’s service meets a defined standard.
This would be the ultimate go ahead for the customer to choose that property over another.
Top Travel awards aims to identify and reward exceptional properties by publicly acknowledging them and making them stand out from their peers.
First the property is evaluated by checking their credentials, and once accepted as nominees, they can proclaim their newfound status far and wide.
The second phase would be to be evaluated by guest and judges to qualify for the ultimate Gold and Platinum awards.
This can prove to be a game changer and is one of the few programs that offer affordable accommodation awards for South Africa
Learn more on how you can enter or nominate your property.