The Top Travel Awards accommodation awards program was established to boost the marketing potential of high quality accommodation establishments.
The main advantages of this event:
Establishments are granted Nominee status after being evaluated, and then participate while broadcasting their achievement, ultimately vying for Gold and Platinum awards in various regions and categories.
Additional information that will be helpful during the evaluation process includes:
There are a lot of costs involved in hosting this event. When you understand the scope of this endeavour, you will realise that it is more involved than handing out golden stars. There is staff needed for all the different aspects, travel costs, graphic design cost, website hosting, web design, content curation, custom programming, administration, marketing, research and communication with entrants.
Entry is free, although the whole process of evaluating possible nominees requires effort, and qualification as a nominee is not guaranteed at all.
If a property does not want to participate, they can request a free listing.
We have really gone all out to support the accommodation industry, creating this marketing tool to uplift the industry, specially priced low for small establishments and new entrants can compete with bigger players on a level playing field. If you bear all this in mind, the effort and money spent you will realise that this event was created for the long haul.
The final evaluation of establishments is done using a combination of online reviews, and the judges scores.
The easiest way is to send the website link to your page via email or social media platform to all current and past guests, people in the industry, and suppliers that know you well, to review your establishment.
You can also include the image of the QR code in emails, and in printed documents used throughout your property. This will enable guests and other people to easily access the website to review your facilities and service.
On the web page created for you you will see a QR Code on the right-hand side. You can right click this QR code to download the image, and you will then be able to print it, include it in emails, and display it within your establishment. Guests with smartphones can scan this QR code to go directly to the web page to review your establishment.
Reviewers are welcome to simply follow the link to your page to review your establishment. They can also scan the QR code using their smart phone to go directly to your page to submit reviews.
Many Android phones have a native QR code scanner, and some have a dedicated app installed to scan QR codes for a link to the website.
For phones that do not have a native app to scan QR Codes, the best alternative is to install Google Lens from the App Store.
Watch this video for general instruction on how to scan QR codes.
The first part of the video shows how to scan a QR code with an iPhone, however, if you have an Android phone, you can skip to 3:15. To avoid installing QRTiger, you can opt for the Google Lens app instead.
There will be three types of site visits
The prices (subject to change), excluding delivery costs, are as follows:
The prices will be evaluated again.
By using the artwork in your email signature, displaying it on social media, adding it to your website, and displaying the certificate in your reception area as well as online, will provide exposure that will greatly enhance the trust and respect of guests, and set your establishment apart from the competition.
Have a look at some uses of the artwork here.
Participants will receive a “digital media marketing kit” to help market their establishment. This kit contains all the digital media needed to promote your status as well as the link to your tailor-made digital review page.
Entrants receive a link to a QR code in a digital format to direct voters to review the establishments on tailor-made pages.
Participants receive an online listing with the ability for guests to contact the establishment directly.
At their own discretion, participants have the right to use the licenced artwork, in conjunction with the year of being selected, for years to come.
Participants are encouraged to promote their achievement and to stimulate the completion of reviews by means of promotional campaigns.
This kit contains the following artwork, which can be utilised to market the distinction of being accepted as a nominee, and to promote the participation of guests and former guests to ensure your success:
Have a look at some of the uses of the digital media here.
There will be gold and platinum awards for all deserving establishments, however, the trophies will be unique to every region, with no runners-up.
Yes, you can enter up to three main categories and three subcategories that best suit your strengths. Establishments may only win one achievement award.
There are very wide and overlapping definitions of the main types of accommodation:
Establishments are encouraged to enter up to three categories that play to their own strengths, highlight their unique locations, designs and facilities. This gives them the best chance to shine and market the establishment.
The guidelines to the main categories, purposely leave room for interpretation. Properties are allowed to use their own judgement and choose categories that they feel conformable with.
Accommodation can vary widely from dorm style living to private suites.
This category largely depends on the what the owners of the property consider the property to be. If they consider themselves a boutique hotel, they are welcome to use this designation, irrespective of the guidelines.
Properties can choose to enter this category, irrespective of the definition, if they feel comfortable with this category.
The interpretation of this category is very broad, and properties are allowed to use their own judgement, if they fit into this category.
Winners will be announced in different areas
The provinces are divided as follows:
Awards will also be awarded in South Africa, sub regions and cities/towns, depending on individual achievement and the number of establishments in an area.
All photographs, video and other digital media are to be provided by the entrants. The organisers have a right to selectively use, or not use content.
Text copy to be provided by the entrant, where needed. The right to edit and modify content is reserved by the organisers.
By submitting digital media for this event, you award full rights to the use of the material to this event’s organisers for any purpose.
By entering this event you agree to provide organisers with a walkthrough of your premises at a time that might be unscheduled, at your convenience.
The organisers have the right to retract the status of entrants, should evidence come to light that damages the credibility of the event, either through bad service or association.
The identity of the person or establishment that nominates a property will not be made known to the public.