To get somebody to commit to your establishment is a bit like asking them to marry you after you first meet. The chances are very unlikely.
You have to entice guests, and this means many different types of bait, depending on what you are after.
Things you can give away for free
Guest are often lazy when it comes to researching local attractions, and they do not have the local knowledge. With your knowledge of local activities and attractions, you can put together a much better itinerary than would ever have been possible.
This itinerary may include stops at
Partner with local service providers and provide vouchers for
Local businesses will appreciate your referrals and would reciprocate. The 20% off voucher for the Beer tasting, might turn into a referral for a weekend stay, or they stay for a supplier of beer brewing ingredients.
These specials are tailor-made for the particular events that take place locally, and even just the association with the name of the event, will bring you more customers.
Big, upmarket accommodation facilities have a dedicated concierge who assists guest to book tours, as well as theater and restaurant reservations. Often you have the staff and the time, it will not cost some places any money to assist guests with these amenities.
Early bird specials encourage guest to book in advance and choose you above somebody else who did not have the special. This could run only for a certain time and could just be a straight-up percentage discount, but could also be something like, “book within a month” and get a room upgrade, book within two months and get free breakfast etc.
If you have a special room that will stay empty for the night, an upgrade might just be appreciated.
If one of your better rooms is standing empty, consider upgrading guests and over-delivering on their expectation. This way they have an unexpectedly good time and get a taste of the good life.
These specials are not always so special from a discount perspective, as they are tailormade for the specific type of customer that a local event will attract. Even just the association with the event will bring you more customers.
Events you could cater for include
Your property is a small part of the big area that you guests come to stay at, so it is best to market your area, and thereby attract guests.
Some owners go to great lengths to create comaraderie, and these often involve events to bring together the community.
Events may include